Armani effects of the star pushed to the extreme

In 1980, Armani effects of the star pushed to the extreme. Director - Paul Schrader invited him to design clothes for a whole movie, that is, "American Gigolo." Richard - Gere plays a funky, a little narcissistic male prostitutes, relying on intuition to perceive this era of insecurity.

Armani from head to toe with his free flowing clothes armed, it seems very confident. There is a scene, he opened the wardrobe, comfortable walking around, the Armani shirt, tie, jacket a pendulum on the bed.

Later, someone commented that these lifeless display of the bed, almost touch the excitement of a movie with a feast. In the end, Armani clothing almost a second film actor.

"American Gigolo" The tremendous success of Armani's advertising. The company's performance rapidly. In 1981, he was in Milan, opened his first store. In the same year he founded EMPORIO ARMANI, has since become another pillar of the Group's brands.